The guest, hotel relationship is shifting in times when hotels want to establish strong long-term relationship with their guests in order to improve decreasing revenue per guest. How can hoteliers get closer to their...
No, Your Hotel Business Doesn’t Need a Mobile App, This statement was made probably for the first time about 5 years ago by Blue Magnet Interactive. The article holds many truths, and I totally agree that a hotel doesn’t...
No matter what industry you work in, you need to offer your customers opportunities to interact with your business efficiently. In recent years, many organizations have developed their own apps for this very purpose.
This is the question that is plaguing hundreds if not thousands out there. We have thousands of new technological advances springing up every other day, which can be used to improve their business, but hotels can’t invest in...
The world has changed. 21st century travelers are always online and communicating via text, Twitter, WhatsApp, Messenger, email, and, yes, even the phone — often at the same time.
When looking to converse with customers – whether it be for customer service or sales purposes – looking to an AI marketing automation platform can help enhance the experience. With a conversational marketing strategy that uses messaging apps to reach users, your customers will be using something that is both easy and familiar.
Maintaining a customer service department is crucial to the success of any business. No matter how useful your products are or how reliable your service, customers won’t remain loyal to your brand if you don’t demonstrate a willingness and ability to respond to their needs in a timely manner.
No matter what industry you work in, customers want their interactions with your brand to feel personal. That’s why marketers need to develop ways to reach people without treating them like faceless leads.
What is a Facebook Messenger bot?
A bot is a Facebook Page that sends out messages and responds to users automatically. You’ll need an existing Facebook Page to set up its bot functionality.
According to Baymard Institute, nearly 70% of online shopping carts are abandoned. Furthermore, according to Barilliance, the average ecommerce store loses over 75% of its sales to cart abandonment – the rate could even go as high as 83.6%.
Competition is a constant in the airline industry. That’s one reason providing high-quality customer service is a must. The easier it is to book a flight with your airline, the greater the odds customers will choose it.
Why Facebook Messenger?
Messenger is the #1 app with over 1 billion active users. It is the most engaging channel with average 80% open rates and 4 to 10 times higher CTRs compared to email. Your audience already uses Messenger everyday and your business should be a part of that conversation.
Chatbots are gaining more attention in the field of marketing. Being an early adopter of chatbot technology will give you a major advantage as a marketer over other competitors.